Your logistics provider is more than a vendor; they are the physical extension of your brand. Choosing the wrong partner can lead to broken products, late deliveries, and 1-star reviews.
The Vetting Checklist
When interviewing 3PL companies, ask these critical questions:
1. Technology Integration
Do they integrate directly with your Shopify/WooCommerce store? Real-time stock syncing is non-negotiable.
2. Shipping Speed & Cutoffs
What is their daily cutoff time? A 2 PM cutoff vs a 12 PM cutoff can mean the difference between 'Same Day Dispatch' and a delayed order.
3. Error Rates
Ask for their pick accuracy rate. Anything below 99.8% is a red flag for a modern fulfillment center.
4. Pricing Transparency
Beware of hidden fees. Look for a simple structure: Storage + Pick/Pack + Shipping. Avoid vague 'account management' fees.
Location Matters
A warehouse in the middle of nowhere might be cheap, but it adds transit days to your delivery. Look for providers near major carrier hubs to ensure faster injection into the delivery network.